RHOBH: Lisa Rinna and her untimely Rinna Beauty lipstick line

THE REAL HOUSEWIVES OF BEVERLY HILLS, Lisa Rinna (Photo by: Nicole Weingart/Bravo)
THE REAL HOUSEWIVES OF BEVERLY HILLS, Lisa Rinna (Photo by: Nicole Weingart/Bravo) /

Lisa Rinna launched Rinna Beauty ahead of RHOBH season 11, during a time when most of the world is wearing masks that would hide lipstick.

In a last-ditch effort to have an interesting storyline for The Real Housewives of Beverly Hills season 11, Lisa Rinna launched a makeup brand called Rinna Beauty.  Sure, Rinna might be known for her lips, but not in a good way.  In a time where the market is saturated by random “celebrities” with their own makeup line, Rinna’s is just another drop in the bucket.

And don’t get this confused with Rihanna’s Fenty Beauty, which is one of the more inclusive brands available right now, and happened to be started by a celebrity.  For what reasons Rinna thought this venture was a good idea, we are not sure.  One of the taglines calls her a Lip Icon, which again, we are not sure why.  Botched fillers are not something to aspire to, right?

The Icon Collection Lipstick will get you one nude-colored lipstick for $22.  The names are Pucker Up B!tch, Rosé All Day, and Troublemaker.  The lip kits are $45 and have names such as Birthday Suit, Legends Only, and No Apologies in more barely-there nude colors.  The glosses are $19 and are – you guessed it! – nude-colored!  Dancing Queen, No Filter, and Guilty Pleasure make up the names for the collection.

The collection is wholly underwhelming, with three very light colors available in predictable names for each type.  We’re almost positive this is one of those things we won’t hear about beyond season 11 since it doesn’t seem to offer anything that the market actually needs.  However, the products are certified PETA cruelty-free and vegan, according to their FAQ.

Much like Lala Kent’s Give Them Lala Beauty line, Rinna just put her name on a line of already created lipsticks and lip glosses.  While most of the world is quarantining and not leaving the house much, launching a lipstick line seems misguided.  Can anyone even see your nude gloss under your mask?  Probably not.

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I don’t know about you guys, but I haven’t worn lipstick in like eight months now.  The ladies of The Real Housewives of Beverly Hills are surely in different circumstances than most of us, but I think this one was a miss given the current climate of things.  Who knows though, maybe everyone needs a clear gloss called Guilty Pleasure to get through their grocery shopping.  Maybe not, though.

The Real Housewives of Beverly Hills will be back next year on Bravo.