3 reasons why KSI and Logan Paul are killing it with “Prime”

Prime Hydration (Photo by Joseph Okpako/WireImage)
Prime Hydration (Photo by Joseph Okpako/WireImage) /
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3. Diversification

The last of my three reasons why Prime is such a big hit is diversification. And what I mean by this is the recent news that Prime would bring out a new drink: Prime Energy. Currently, Prime Energy is only available in the U.S.

By diversifying the product to one market only, this is another smart business by the two YouTubers. In the U.S., Prime Energy is already sold out on the website.

It was the perfect time to wait between releasing Prime Hydration and Prime Energy. It wasn’t too quick so they looked like sell-outs, but they also waited enough time for the hype to still be alive before releasing another product.

The fact that Prime Energy has gone down as such a hit just proves what the audience thought of Prime Hydration. I haven’t tried Prime Energy, but from what I tried of Prime Hydration, and my love of caffeing, Prime Energy certainly does excite me.

All in all, Prime has been a smart and well-thought-out business venture from Logan Paul and KSI. The two have done extremely well to move out of the YouTube market and into a global market, by contrasting U.K. and U.S. audiences.

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Have you tried Prime yet?