3 reasons why KSI and Logan Paul are killing it with “Prime”

Prime Hydration (Photo by Joseph Okpako/WireImage)
Prime Hydration (Photo by Joseph Okpako/WireImage) /
1 of 4

KSI and Logan Paul are absolutely flourishing as business partners at Prime. Who would have thought…

If you would have told me a few years ago that KSI and Logan Paul would be working together as two of the most successful and upcoming business partners, I would have gnawed your arm off. But now, if you were to offer me a bottle of prime, I’d gnaw your arm AND leg off. Well, that’s probably because I’m from the U.K.

Over here, people are going crazy for Prime Hydration – the sports drink which was created and popularised by YouTubers Logan Paul and KSI. From boxing rivals to business partners, they have tapped into a market which defies all borders of social media and YouTube.

Now, Prime is a household name. Despite many people over here in the U.K. still yet to try the drink, many people have heard of it. First being sold at supermarket ASDA, it is still extremely difficult to get your hands on a bottle of it. Unless you go to a reseller, some of whom in London are selling bottles for £20 ($24.76).

Of course, the demand is a little less in the U.S. as it is here in the U.K., but the product is definitely one which has the Western world talking. But just how did KSI and Logan work together to turn this coconut-based drink into the mammoth product which has kids waking up at the crack of dawn just for the chance to find on the shelves?

Well, there are 3 main reasons…