How much is ‘Squid Game’s HoYeon Jung earning for Louis Vuitton?

It’s big bucks for Netflix sensation HoYeon Jung, now the face of quite a few brands, not limited to luxury French fashion house Louis Vuitton. The 27-year-old Squid Game star has had quite the year as hundreds of millions streamed her, and the major brand deals didn’t take long to arrive. In 2021, Jung gained 15 million Instagram followers in just three weeks – now the ‘Gram is earning the Seoul native major cash. Ahead, see what she might be earning for her LV gig.

HoYeon Jung Lands Louis Vuitton Deal

Scroll for a promo snap. Jung addressed juggling her social media sensation status last year as she opened up to Teen Vogue.

“It’s unreal. Just unreal. I never expected this sort of thing to happen so I think the biggest emotion that I’m feeling is that I just can’t believe it. What I’m trying to do is I’m trying to see people that are very close to me so that I can stay [grounded] and I don’t get carried away because of this,” she said.

Alongside fronting Louis Vuitton, HoYeon is now signed to both Chanel and Calvin Klein. The South Korean is now a global brand ambassador for LV, with her IG regularly showing her rocking the Kardashian-adored monogram. Just recently, she made headlines for running through snow while in Yeezy footwear and donning a Vuitton backpack.

How Much Is HoYeon Jung Earning?

Cash comes easy on IG when the following is in the millions. Per experts at Vox, pay correlates with following. The outlet states:

“Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!” Jung boasts over 23 million followers. The former catwalk queen first walked for Louis Vuitton back in 2016.

As to what’s next, Jung has admitted she herself doesn’t know, also telling Teen Vogue: “I don’t know yet. So many things are happening right now, so I’m in the process of digesting everything and putting things in order. I think it’s too early for me to say that this is my goal or this is my plan. I’m just going to try and do my best to live every day to the fullest.”