Carrie Underwood excites fans with summer bikinis

Carrie Underwood today took under an hour to have fans fighting to buy her summer bikinis. The 38-year-old country singer and CALIA by Carrie clothing designer updated both via her own Instagram and her 2015-founded brand’s account on Saturday, posting a mash-up video of her label’s swimwear and getting shoppers very keen to hit “buy.”

Carrie, whose clothing empire can receive criticism for its high-end prices, seemed very popular as her post went live. The “Southbound” hit-maker even had one fan saying deciding which they “love more” is a “problem.”

Carrie Underwood Makes It A Hot Girl Summer

Scroll for the video. Carrie is fresh from major bikini headlines as she wowed fans last week with her massive fish catch – the American Idol OG showed off her pretty impressive fishing skills during a lake trip and while flaunting her cheese-grater abs in a black-and-white swim look.

This time opting out of modeling the merch, the blonde uploaded a ton of cute bikinis all out on a wooden deck – there was everything from a purple one paired with a pink shirt to sporty T-back ones, not a million miles off the hugely-popular sports bras CALIA retails.

“SWIM” appeared in multicolor letters in the video, one seeing Carrie say she’s “swim ready.” #StayThePath, the hashtag employed by CALIA, was also used, with Carrie ensuring her clothing brand was tagged. The singer, who is approaching mogul status with her clothing label, is also juggling CALIA with her Fit52 app and the Find Your Path diet and exercise book she released in 2020 – this, minus the music career, marriage and motherhood.

Fans were quick to reply today. “Loving your swim look this year,” one wrote. “Sure wish I still had the body to wear these,” another jokingly said.

Throwing emoji, a third added: “Beautiful swim suits 😍❤️.”

Carrie’s brand this year celebrated its sixth year. Back when CALIA was turning five, Carrie opened up to Forbes on being multi-faceted and including a career edge that isn’t music. The girl who once auditioned nervously in front of mogul Simon Cowell revealed:

“CALIA is one of those ways , getting to go to virtual meetings and look at design elements and try to figure out what we’re gonna do with that,” adding: “I’m lucky that I have a lot of creative things that don’t just rely on being on stage in front of people.”