Bethenny Frankel is now doing the dreaded Instagram ads

Bethenny Frankel doesn’t need to do Instagram ads to make ends meet, but she’s now sharing some ads with her fans. Why?

Bethenny Frankel seems to be one of the most successful Real Housewives stars in the entire franchise. When she started filming The Real Housewives of New York, she had no money in her pocket. In fact, she struggled to pay her rent as she was baking cookies and selling handbags to pay her bills. Within a few years, she had launched a Skinnygirl Margarita – a margarita without the calories. About 5 years after starting the show, she had sold the business for a reported $100 million. She isn’t exactly a woman who needs money.

Many reality stars often use their social media following to make money. In fact, people often joke that people go on The Bachelor to start a blog and do Instagram ads. It seems like it is a way to make money and enjoy the entrepreneurial lifestyle. But none of The Real Housewives of New York ladies should need to do Instagram ads to pay their bills, especially Bethenny. And yet, this week, she posted her first Instagram ad.

Her ad was beauty related. She opened up about using a specific kind of mask that she loved for her skin. It was a detox matcha mask. She also encouraged her followers to use the code word provided in her post to get 20% off their first order.

Next: Bethenny Frankel reveals she’s ready to settle down for good

It seems like Bethenny Frankel is slowing down when it comes to her business. She has hired a president for the company, so she can step away. She’s been invested in real estate instead, buying and flipping properties in the Hamptons and New York for a profit.

What do you think of Bethenny Frankel now doing the dreaded Instagram ads? Are you surprised?